Comments on: Child, toddler products & purchasing decisions

By: Daddee

Daddee — Wed, 07 Nov 2007 08:01:57 +0000

Thanks all for your input.

I agree that a product’s features & functions are important in a buying decision, but for my example of furniture, & especially a bed, you can’t squeeze in more than what its original purpose is! Granted the mattress is made of space-age foam, will not collapse, etc etc…!

The reason why they left an impression is because of that extra length AFTER the sale was already made.

But “marketing” by definition is “knowing & then giving what the customer wants”, roughly. The baby product retailer had to assume we didn’t know what a product’s features were, & subsequently did the right thing in highlighting them to us.

In terms of Graco, they made a mistake in identifying their customers. Here they limited it to just moms, excluding dad’s like us!

By: toddlerdaddy

toddlerdaddy — Sat, 03 Nov 2007 12:59:33 +0000

I think this post make a pretty good point. I know from my own experience that I will buy a product from somewhere I know and trust – someone that has previously given good advice etc – regardless of the price. I will definitely pay that little bit more for service (but often the places with the service are the cheaper owner / operator places anyway)

By: Bill

Bill — Fri, 02 Nov 2007 11:18:28 +0000

Thanks for the mention and for sharing your experience.

It’s often difficult to discern why one product is different (better or worse) from another. A little bit of extra attention from a company or sales person makes all the difference in making your decision. They can often point out something you hadn’t seen or considered and give you a new perspective and attitude.

Thanks,
Bill

By: Ann

Ann — Fri, 02 Nov 2007 04:36:06 +0000

So it isnot the product that sells but the salesman that is important!

I think what makes the most impression to us is not the middle proces of buying the product but the end of the process.

And this end usually comes when the salesman makes his last pitch or the assembly man leaves…so our satisfaction lies in their hands more than the product itself!

The product satisfaction comes throughout the years of usage!